Brand Manager

Job Summary

A company is looking for a Brand Manager to shape the future of the Thinx brand in North America.

Key Responsibilities

• Develop and execute the Thinx brand strategy to drive awareness, loyalty, and profitable growth
• Define, track, and act on key brand health and performance metrics
• Lead market analysis and consumer research to identify trends and growth opportunities

Required Qualifications

• 7+ years of prior marketing experience in brand management or closely related roles
• Bachelor's degree in Marketing, Business, or a related field
• Strong understanding of P&L management levers with a proven track record of delivering business results
• Entrepreneurial mindset with the ability to break down growth barriers
• Collaborative working style with the ability to bring diverse teams together