Brand Manager

Job Summary

Driving business planning and marketing execution, the full-time Brand Manager will manage the Kotex brand by leveraging consumer insights and strategic marketing initiatives to achieve sustainable growth and enhance brand equity in a hybrid work environment.

Key responsibilities

• Understand and manage P&L levers, identifying marketing-driven growth opportunities
• Lead the development and execution of consumer-inspired marketing initiatives across various channels
• Partner effectively across a matrixed organization to mobilize cross-functional teams towards shared goals

Required qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA preferred
• 7+ years of brand management or related marketing experience, preferably in CPG
• Strong experience in brand planning and innovation development
• Demonstrated ability to develop and activate digital marketing strategies
• Proven capability to influence without authority in a matrixed organization