Brand Manager

Job Summary

Working remotely, the full-time Brand Manager will lead brand awareness campaigns, manage co-branding initiatives, and optimize brand governance using AI tools while collaborating with cross-functional teams in the healthcare technology sector.

Key responsibilities

• Lead the development and execution of brand awareness campaigns, managing budgets and performance metrics
• Support new business solutions by developing positioning and promotional activities in coordination with stakeholders
• Serve as the primary contact for co-branding inquiries, assessing requests and identifying opportunities for activations

Required qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field
• 5-7 years of experience in brand management, partnership marketing, or a related role
• Hands-on experience utilizing generative AI tools for brand operations and creative direction
• Demonstrated knowledge of brand management principles and best practices
• Strong project management skills with the ability to handle multiple initiatives simultaneously