Brand Manager, CPG

Job Summary

A company is looking for a Brand Manager (CPG) for the West Coast.

Key Responsibilities

• Spearhead the development and execution of annual marketing plans across the marketing mix
• Collaborate with cross-functional teams to execute key business initiatives
• Lead monthly brand reviews, analyzing market performance and developing actionable recommendations

Required Qualifications

• Minimum 5 years of experience in Brand Management within the Consumer Packaged Goods/Beverage industry
• Proven experience in brand development, agency management, and brand planning
• Strong leadership skills with the ability to communicate and influence effectively
• Solid understanding of marketing fundamentals and analytical expertise
• Familiarity with syndicated and internal data sources