Brand Manager, Equity

Job Summary

A company is looking for a Brand Manager, Equity.

Key Responsibilities:

• Lead packaging design projects to enhance brand equity from ideation to launch
• Optimize paid media strategy through performance monitoring and improvement recommendations
• Conduct brand and consumer insights analysis while overseeing KPI & ROI reporting

Required Qualifications:

• Bachelor's degree in Marketing, PR, Advertising, or related field
• 5+ years of brand marketing experience in food, beverage, beauty, or health & wellness brands
• Strong understanding of brand equity ecosystems and paid media plans
• Experience managing packaging design and paid media initiatives
• Advanced proficiency in Microsoft applications, including PowerPoint, Word, and Excel