Brand Manager - Huggies Diapers
Job Summary
Strategically driving brand growth and consumer connection, the full-time Brand Manager - Huggies Diapers will oversee content planning, manage cross-functional partnerships, and lead digital marketing initiatives in a hybrid work environment based in the Chicago Commercial Center.
Key responsibilities
- Lead annual planning and PESO execution across national and retail media for the Huggies brand
- Collaborate with PR agencies and internal teams to develop brand communication strategies and manage influencer partnerships
- Support the Go To Market process for new product innovations and lead the NICU and Little Fighters ecosystem initiatives
Required qualifications
- Bachelor's Degree or higher in Marketing/Business; MBA preferred
- 7+ years of experience in brand management or digital marketing
- Familiarity with brand development planning and creative ideation processes
- Experience in developing digital marketing strategies and activation plans
- Strong analytical skills to drive actionable insights from data
Complete Job Description
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