Brand Manager, Infant Formula

Job Summary

Driving the growth and performance of Bobbie's infant formula portfolio, the remote Brand Manager, Infant Formula will manage product innovation, commercialization plans, and market performance while collaborating cross-functionally to enhance brand positioning and consumer insights.

Key responsibilities

• Support management of the infant formula portfolio to drive growth and profitability
• Lead cross-functional execution of product launches and commercialization initiatives
• Monitor post-launch product performance and develop recommendations for optimization

Required qualifications

• 4-5+ years of experience in Brand Management, Innovation, or Product Marketing
• Classical brand management training strongly preferred
• Strong analytical skills with the ability to translate data into actionable insights
• Experience leading complex cross-functional initiatives
• Understanding of CPG commercialization and retail environments