Brand Manager, Strategic Initiatives

Job Summary

Driving strategic marketing initiatives, the full-time Brand Manager, Strategic Initiatives will manage non-paid marketing strategies, develop partnerships, and enhance brand visibility in a remote work environment.

Key responsibilities

• Lead the planning and execution of strategic marketing initiatives and localized marketing plans for new market expansion
• Develop and manage comprehensive project plans, ensuring timely execution of marketing deliverables and brand consistency
• Establish and manage strategic partnerships to increase brand visibility and community engagement, measuring effectiveness through defined KPIs

Required qualifications

• 5-8 years of progressive marketing experience focused on brand marketing and strategic partnerships
• Experience managing multiple cross-functional marketing projects simultaneously
• Demonstrated success in developing strategic partnerships that yield measurable business results
• Experience with public relations agencies and community organizations
• Bachelor's degree in Marketing, Communications, Business, or a related field