Brand Marketing Contractor

Job Summary

Leading the creative strategy and brand building, the full-time Brand Marketing Contractor will develop scalable content concepts, establish brand guidelines, and collaborate with cross-functional teams to enhance brand recognition in the Web3 space, all while working remotely.

Key responsibilities

• Develop original content concepts and campaigns that simplify complex wallet architecture and security features
• Establish and enforce consistent brand guidelines, including tone of voice and visual direction
• Collaborate with product, engineering, and growth teams to ensure cohesive branding across various platforms and events

Required qualifications

• Full professional fluency in both English and Mandarin
• Deep portfolio demonstrating creative direction and brand strategy, preferably in high-growth tech or fintech
• Excellent communication skills to translate complex systems into recognizable brand stories
• Strong understanding of cryptocurrency, decentralized finance (DeFi), and Web3 culture