Brand Marketing Copywriter

Job Summary

A company is looking for a Brand Marketing Copywriter to join their in-house marketing team.

Key Responsibilities

• Write and concept high-performing paid ad copy for various platforms, including hooks, headlines, and CTAs
• Develop conversion-focused landing page copy and campaign messaging to drive traffic and maintain brand voice
• Collaborate with creative teams to produce scripts for UGC-style ads and develop new ad angles based on trends and performance analysis

Required Qualifications

• 5+ years of copywriting experience with a portfolio showcasing both brand and performance work
• Proven experience in writing direct response copy for paid media, landing pages, and video scripts
• Strong brand writing skills with the ability to adapt voice and tone across various formats
• Experience with platform-specific copy requirements for Meta, LinkedIn, and YouTube
• Self-starter with a collaborative mindset, comfortable working with diverse teams