Brand Marketing Lead

Job Summary

A company is looking for a Brand/Product Marketing Lead.

Key Responsibilities

• Define the category positioning that differentiates from insurance incumbents and fintech challengers
• Own go-to-market strategies for all launches, influencing product roadmap and collaborating with creative teams
• Build social proof assets and establish the company as a category authority through customer testimonials and thought leadership

Required Qualifications

• 5+ years in product marketing, brand strategy, or growth marketing
• Portfolio demonstrating brand development and go-to-market campaigns
• Experience translating complex products into accessible narratives
• Self-starter comfortable with high autonomy and ambiguity
• Financial services or fintech marketing experience is a plus