Brand Marketing Lead

Job Summary

A company is looking for a Brand Lead to own its content strategy and execution.

Key Responsibilities

• Own the brand marketing strategy, roadmap, and editorial calendar across various platforms
• Create and ship high-quality content that builds trust and simplifies complex topics
• Measure content performance and continuously improve based on traffic quality and engagement

Required Qualifications

• 5-7+ years of experience in brand and content marketing, with a preference for B2C experience
• Proven ability to translate complex topics into impactful content
• Comfort working with data and turning insights into narratives
• Strong operational instincts for managing content production processes
• Experience leveraging AI to enhance content production