Brand Marketing Lead

Job Summary

Experienced brand marketers will find a full-time remote opportunity as a Brand Marketing Lead, responsible for managing brand campaigns, collaborating with creative and media agencies, and utilizing analytics to enhance brand awareness and equity.

Key Responsibilities:

• Own the annual brand marketing plan, translating brand positioning into strategies, campaign calendars, and measurable KPIs
• Lead execution of core brand campaigns from creative brief through production, launch, and optimization across various media channels
• Manage day-to-day relationships with creative and media agencies, ensuring quality deliverables and adherence to timelines and budgets

Required Qualifications:

• 6+ years of experience in brand marketing, preferably in consumer apps, D2C, or health/wellness brands
• Proven track record of owning brand campaigns end-to-end, from strategy through creative production to measurement
• Direct experience managing creative and media agency briefs, budgets, and timelines
• Strong project management skills with the ability to handle multiple campaigns simultaneously
• Bachelor's degree required; MBA is a plus