Brand Marketing Lead

Job Summary

Experienced marketers will find a full-time remote Brand Marketing Lead opportunity focused on managing brand campaigns, leveraging analytics for strategic decisions, and collaborating with creative and media agencies to enhance brand awareness and equity.

Key Responsibilities:

• Own the annual brand marketing plan, translating brand positioning into strategies and measurable KPIs
• Lead execution of core brand campaigns from creative brief through production and optimization across various media channels
• Manage relationships with creative and media agencies, ensuring quality deliverables and adherence to budgets and timelines

Required Qualifications:

• 6+ years of experience in brand marketing, preferably with a consumer app or health/wellness brand
• Proven track record of owning brand campaigns end-to-end, including strategy, creative production, and measurement
• Direct experience managing creative and media agency briefs, budgets, and timelines
• Ability to translate consumer insights and performance data into strategic and creative decisions
• Strong project management skills to handle multiple campaigns in a fast-paced environment