Brand Marketing Manager

Job Summary

A company is looking for a Brand Marketer to drive brand awareness and engagement through impactful marketing campaigns.

Key Responsibilities

• Define and guide the core brand strategy, including positioning and key narratives
• Develop and execute brand campaigns that drive awareness, engagement, and adoption
• Monitor and analyze trends to identify opportunities for authentic audience engagement

Required Qualifications

• 8+ years of experience in brand marketing or a related field, preferably in fintech or crypto
• Proven track record of launching successful brand campaigns
• Deep understanding of cultural trends and audience behaviors
• Experience managing external agencies to execute creative visions
• Passion for crypto and decentralized finance, or willingness to learn