Brand Marketing Manager

Job Summary

To drive brand perception and measurable demand, the full-time remote Brand Marketing Manager will own campaign strategy from brief through launch, aligning cross-functional teams and ensuring effective brand expression.

Key responsibilities

• Own campaign strategy and architecture for brand and partner moments, translating business goals and audience insights into actionable briefs
• Lead brief development for partner campaigns, advising teams on audience, narrative, and success metrics while ensuring high-quality creative execution
• Manage brand measurement and reporting, maintaining brand health trackers and providing insights on campaign performance to leadership

Required qualifications

• 8-10 years of experience in brand marketing or integrated marketing, with a proven track record managing full campaigns
• Experience in both agency and in-house environments, demonstrating strong creative partnership skills
• Ability to build brand awareness and differentiation using data and consumer insights, with a focus on performance against KPIs
• Comfortable operating within complex marketing organizations and capable of influencing cross-functional teams
• Bonus: Experience with global campaign extensions and in fintech or trust-sensitive categories