Brand Marketing Specialist

Job Summary

A company is looking for a Brand Marketing Partner to lead audience engagement and growth strategies for their games.

Key Responsibilities

• Define and execute growth-oriented social and brand strategies for published games
• Design and launch impactful digital and physical campaigns to drive engagement
• Build and nurture communities across various platforms, converting engagement into measurable growth

Required Qualifications

• Proven track record in audience growth at a digital-first company
• Strong creative instincts combined with analytical skills
• Deep understanding of platform mechanics and audience behavior on social media
• Experience leading complex, cross-functional projects from concept to launch
• Familiarity with gaming communities and a curiosity for diverse audiences