Brand & Sentiment Analyst

Job Summary

A company is looking for a Brand & Sentiment Analyst (Journeyman) to support brand management and outreach efforts.

Key Responsibilities

• Measure and analyze brand perception, trust, credibility, and sentiment across audiences and channels
• Monitor sentiment trends and identify emerging reputation risks and sentiment drivers
• Provide actionable insights and support the development of brand and sentiment analysis reports

Required Qualifications

• Bachelor's degree in Communications, Marketing, Behavioral Science, Sociology, or a related field
• Minimum of 6 years of experience in brand analysis or audience perception research
• Experience analyzing trust, credibility, and reputation indicators
• Experience with brand perception and sentiment analysis methodologies
• Proficiency with collaboration platforms and reporting tools