Brand Strategist

Job Summary

Leading a cross-functional team, the remote Brand Strategist will advance the Purdue Global brand through engaging storytelling, develop strategic marketing plans, and manage external vendors to enhance brand awareness among working adults.

Key responsibilities

• Collaborate with marketing leadership and external partners to create impactful brand narratives
• Develop and implement research-based, integrated marketing strategies to drive audience engagement
• Manage and coach external vendors and marketing agencies to ensure customer-centric production

Required qualifications

• Bachelor's degree in marketing, communications, or a related field
• Six years of experience in digital campaign creation and management
• Proven expertise in measuring campaign performance against set KPIs
• Strong background in brand-building and strategic marketing
• High levels of creativity, curiosity, and learning agility