Brand Strategy Creative Lead

Job Summary

To ensure a consistent and compelling brand presence, the remote Brand Strategy Creative Lead will craft integrated marketing communications aligned with business goals while executing high-level creative work and copywriting in a hands-on leadership role.

Key responsibilities

• Develop and execute integrated marketing communications that resonate with consumers and align with organizational objectives
• Lead the creative direction and narrative integrity of projects within the in-house agency, collaborating across departments
• Influence and guide cross-functional teams to achieve brand alignment without formal authority

Required qualifications

• Bachelor's degree preferred
• 8+ years of experience in brand strategy, creative strategy, or advertising, preferably in an in-house agency or regulated environment
• Proven ability to craft emotional and persuasive narratives that drive business outcomes
• Strong understanding of creative workflows and resource planning
• Demonstrated narrative and copywriting skills