Brand Strategy Director

Job Summary

Responsible for the strategic stewardship and market presence of the brand, the full-time remote Brand Strategy Director will define brand strategy, analyze advertising performance, and collaborate with creative leadership and agency partners to ensure effective brand expression across all channels.

Key responsibilities:

• Defines and stewards the brand strategy, positioning, voice, messaging, and standards in collaboration with the creative director
• Monitors competitive landscape and consumer behavior to provide insights and strategic recommendations for brand relevance
• Owns the performance of the brand advertising portfolio, analyzing campaign data and providing optimization recommendations

Required qualifications:

• Bachelor's Degree in Marketing, Communications, or a related discipline, or equivalent work experience
• Ten years of progressive experience in brand strategy, advertising performance, and agency management
• Proven track record of analyzing advertising performance data and presenting actionable recommendations to leadership
• Experience working with external creative and media agencies, providing strategic direction and managing performance expectations
• Strong analytical capability to independently assess advertising performance and translate insights into recommendations