Brand Strategy Manager

Job Summary

Seeking a creative and entrepreneurial Brand Strategy Manager for a remote, contract position to develop and execute merchandising strategies for Shopify-branded products, focusing on apparel and soft goods, with responsibilities including product creation, go-to-market strategy, and community engagement.

Key responsibilities

• Plan and execute product drops end-to-end, including building the drop calendar and driving cross-functional readiness
• Create high-quality products by leading decisions on materials, construction, and overall design
• Develop and implement go-to-market strategies to ensure successful product launches and community engagement

Required qualifications

• Experience equivalent to running a retail store or online business, including assortment, sourcing, and pricing
• Strong merchandising leadership with the ability to create culturally relevant assortments
• Fluency in sourcing and production processes, including vendor management and quality control
• Commercial acumen with a focus on budget management and operational constraints
• Ability to lead cross-functional teams and influence stakeholders across various departments