Brand Strategy Manager

Job Summary

Leading the development and execution of comprehensive brand frameworks, the full-time Brand Strategy Manager will work remotely to ensure brand consistency, drive awareness, and translate business objectives into compelling brand narratives.

Key responsibilities

• Define and own the brand strategy roadmap, aligning it with business goals and market positioning
• Lead brand audits and competitive analyses to identify opportunities and gaps in current positioning
• Oversee brand campaigns from concept to execution, ensuring strategic alignment and measurable impact

Required qualifications

• 4+ years of experience in brand strategy or brand management
• Proven track record of developing and executing brand strategies for B2B or B2C organizations
• Strong expertise in brand positioning, messaging architecture, and visual identity systems
• Experience working with creative agencies and cross-functional marketing teams
• Excellent storytelling and executive presentation skills