Brand Strategy Vice President

Job Summary

A company is looking for a VP, Brand Strategy to shape brand identity and drive strategic growth.

Key Responsibilities

• Lead end-to-end brand strategy across key accounts, ensuring quality and impact
• Define brand, go-to-market, and creative strategies, including positioning and messaging
• Translate insights and business objectives into actionable plans and recommendations

Required Qualifications

• 10+ years of experience in brand strategy or related roles, preferably in healthcare or regulated industries
• Proven ability to lead strategy across complex accounts and manage deliverables
• Experience in developing brand positioning, messaging architecture, and campaign strategy
• Experience in audience and insight development, including market research and segmentation
• Collaborative leader with the ability to guide cross-functional teams effectively