Brand Voice and Copy Lead

Job Summary

A company is looking for a Brand Voice and Copy Lead to drive the evolution of its voice and enhance creative execution.

Key Responsibilities

• Lead the refresh of voice & tone guidelines to create a modern, emotionally resonant voice
• Own and train the internal LLM on refreshed voice guidelines and build tools for cross-functional teams
• Produce core creative copy across various channels, ensuring cohesive storytelling throughout the customer journey

Required Qualifications

• 6-10 years of experience in copywriting, brand storytelling, or creative writing
• A portfolio showcasing strong conceptual thinking and storytelling capabilities
• Experience in using AI for drafting and editing content
• Ability to write high-performing marketing copy across various channels
• Strong operational skills to build templates and systems that enhance writing quality