Braze Certified CRM Manager

Job Summary

A company is looking for a CRM Manager to own lifecycle marketing for core consumer verticals.

Key Responsibilities

• Manage and optimize email programs within the Braze platform
• Design and execute multi-step lifecycle journeys and maintain a clean segmentation logic
• Define performance measurement frameworks and track core email performance metrics

Required Qualifications

• Braze Certification (current) is mandatory
• 5-7 years of experience in CRM, lifecycle marketing, or email marketing
• Hands-on experience with Braze, building segments and triggered campaigns
• Deep understanding of email deliverability principles and compliance regulations
• Analytical skills to build performance reports and interpret email metrics