Braze Email Marketing Specialist

Job Summary

A company is looking for a Braze Lifecycle & Email Marketing Specialist (Contract, part-time) - Remote.

Key Responsibilities

• Build, manage, and optimize lifecycle campaigns in Braze for onboarding, activation, retention, and upsell/cross-sell flows
• Design and execute segmentation strategies to deliver personalized messaging using Braze audiences and event data
• Create and manage multi-step Canvas flows and run A/B tests to optimize campaign performance

Required Qualifications

• 3+ years of hands-on experience building and managing campaigns in Braze
• Braze certification strongly preferred
• Proficiency with Liquid templating language and Connected Content for dynamic personalization
• Strong understanding of email deliverability fundamentals and experience with HTML/CSS for email
• Experience with A/B testing methodology and ability to translate business goals into measurable lifecycle strategies