Braze Retention Marketing Manager

Job Summary

A company is looking for a Braze Retention Marketing Manager to support the technical execution and optimization of various messaging programs.

Key Responsibilities

• Build, launch, and maintain customer lifecycle campaigns across Braze (email, SMS, in-app, and push)
• Set up and optimize customer journeys, including segmentation, triggers, and personalization logic
• Analyze campaign performance and provide actionable insights for optimization

Required Qualifications

• Minimum 2 years of hands-on experience working in Braze
• Minimum 3 years of experience in email, retention, or lifecycle marketing
• Demonstrated experience with Braze Canvas and advanced segmentation logic
• Working knowledge of HTML/CSS for email editing
• Understanding of data flows and APIs between marketing platforms and CRMs