Business Analyst
Job Summary
Supporting marketing measurement and media performance analysis, the freelance Business Analyst will work remotely to provide actionable insights and enhance reporting tools for consumer brands and retailer channels.
Key responsibilities
- Analyze channel efficiency and media performance using Marketing Mix Model dashboards across various brands and products
- Translate marketing performance data into strategic recommendations for media investment and budget decisions
- Develop and enhance Power BI dashboards and reporting tools for business stakeholders while validating and analyzing large datasets using SQL
Required qualifications
- 5-7+ years of experience in marketing analytics, business analytics, data analytics, or a related field
- Experience with Marketing Mix Models and/or marketing measurement platforms
- Strong SQL skills, including advanced capabilities for querying and analyzing complex datasets
- Hands-on experience with Power BI for dashboard development and performance reporting
- Understanding of statistical methodologies and data-driven measurement approaches
Complete Job Description
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