Business Analyst - Sales Optimization

Job Summary

A company is looking for a Business Analyst - Sales Optimization (Employee Benefits Team) to join their remote team.

Key Responsibilities

• Manage and optimize Salesforce CRM processes, including data intake, quality, and user training
• Develop and execute marketing campaigns using Salesforce Marketing Cloud, ensuring audience segmentation and analytics
• Act as a project manager for strategic initiatives, coordinating with cross-functional teams

Required Qualifications

• Experience with Salesforce or similar CRM systems
• Familiarity with Salesforce Marketing Cloud is a plus
• Strong organizational and time management skills
• Knowledge of business data analysis and customer segmentation techniques
• Ability to work independently and collaboratively in dynamic environments