Business Architect - CRM Communications

Job Summary

A company is looking for a Business Architect - Customer Relationship Management & Customer Communications.

Key Responsibilities

• Develop and oversee communication strategies that enhance customer engagement and operational outcomes
• Lead governance and ensure compliance for customer communications across marketing and transactional channels
• Utilize Generative AI to enhance content creation while maintaining quality and brand consistency

Required Qualifications

• Significant experience in CRM communications and customer communications strategy
• Proven ability to lead complex, cross-functional initiatives in marketing and operational communications
• Strong skills in translating business strategy into execution-ready requirements
• Experience with communications governance and stakeholder alignment
• Strong analytical skills to connect insights to actionable improvements