Business Development Marketing Analyst

Job Summary

To drive brand awareness and sales enablement in the public sector, the full-time remote Business Development Marketing Analyst will develop, execute, and optimize multi-channel marketing campaigns while collaborating with cross-functional teams.

Key responsibilities

• Develop and implement marketing campaigns, including Account-Based Marketing (ABM), to enhance brand visibility and engagement
• Produce marketing collateral and manage digital content across social media platforms and the company website
• Utilize analytics to measure campaign performance and provide actionable insights for strategic improvements

Required qualifications

• 2-4 years of marketing or communications experience, preferably with a public sector focus
• Proficiency with multi-channel digital marketing platforms including Salesforce, Google Analytics, and HubSpot
• Bachelor's degree in Marketing, Communications, Business, or a relevant field
• Demonstrated success in campaign execution and digital content creation
• Advanced project management skills with the ability to manage multiple initiatives simultaneously