California Licensed Content Strategist

Job Summary

To support a growing health tech company, the contract California Licensed Content Strategist will own and execute the content strategy for various brand channels, including blogs and podcasts, while working remotely or from Mississauga.

Key Responsibilities:

• Own the Owned Brand Content Strategy, ensuring a consistent brand voice across all channels
• Execute at a High Standard by planning editorial calendars, writing, editing content, and managing production workflows
• Translate GTM into Brand by partnering with marketing pods to align content with business priorities and thought leadership objectives

Required Qualifications:

• Proven experience in content strategy with a strong executional track record
• Hands-on experience managing owned channels such as blogs, podcasts, and web content
• Experience managing agency partners and external content programs
• Strong understanding of how brand content supports top of funnel demand and thought leadership
• Ability to analyze content performance metrics and translate insights into actionable improvements