California Licensed Growth Director

Job Summary

Seeking a California Licensed Growth Director, the full-time position will lead paid acquisition strategy and performance across a portfolio of DTC wellness brands, focusing on customer acquisition efficiency, media buying systems, and scalable revenue growth in a fully remote environment.

Key responsibilities

• Own and execute paid acquisition strategies across Meta, Google Search, and other channels
• Develop and optimize media buying systems, including campaign structure, budget allocation, and audience strategy
• Enhance acquisition economics by analyzing metrics such as CAC, MER, and ROAS while improving reporting and attribution systems

Required qualifications

• 7-10+ years of experience in growth leadership within scaled DTC brands or performance marketing
• Proven expertise in managing significant paid media budgets across Meta and Google
• Strong analytical skills with a deep understanding of performance data and attribution models
• Hands-on mentality with a desire to be directly involved in campaign performance and optimization
• Experience in cross-functional collaboration with Creative, Ecommerce, and Analytics teams