California Licensed Marketing Automation Manager

Job Summary

A company is looking for a Senior Manager, Marketing Automation Operations and Strategy.

Key Responsibilities

• Own the Marketing Automation and Customer Data Platform strategy aligned to marketing and sales objectives
• Lead the integration and ongoing optimization of a new CDP and MA platform within the existing MarTech ecosystem
• Oversee the design, execution, and optimization of B2B and B2C automated customer journeys across the customer lifecycle

Required Qualifications

• Bachelor's degree (or higher) in Marketing, Sales, Business, or IT; certifications in related Marketing Automation tools are desirable
• 10+ years of experience in Marketing Automation, MarTech, or related disciplines
• Hands-on experience with enterprise MA and CDP platforms like Adobe Experience Platform, Marketo, and Salesforce
• Experience leading platform implementations and systems integrations
• Proven track record of improving automated journeys and marketing processes