California Licensed Marketing Director

Job Summary

A company is looking for a Director of Marketing to lead digital marketing initiatives and manage CRM and analytics tools.

Key Responsibilities

• Own the setup, QA, and optimization of marketing campaigns across various channels
• Plan and execute A/B tests to improve website booking and conversion rates
• Build and present analytics dashboards and actionable insights to leadership

Qualifications and Requirements

• 7+ years of experience in digital marketing with a focus on B2C acquisition
• Hands-on expertise with HubSpot and Salesforce for automation and reporting
• Proficiency in performance dashboards and A/B testing methodologies
• Experience in launching and optimizing full-funnel marketing campaigns
• Strong analytical skills with experience in funnel reporting