California Licensed Retention Manager

Job Summary

Owning the full post-purchase relationship, the full-time California Licensed Retention Manager will manage email, SMS, subscription, and loyalty programs, driving customer retention and engagement in a remote setting.

Key responsibilities

• Develop and execute retention strategies, managing customer journeys from onboarding to winback
• Oversee email and SMS marketing efforts, including strategy, segmentation, and performance reporting
• Manage subscription performance and loyalty program, analyzing churn drivers and implementing interventions

Required qualifications

• 4+ years of experience in DTC lifecycle marketing with direct ownership of email and SMS channels
• Proven track record in managing retention for a subscription or replenishment business
• Hands-on experience with cohort analysis and retention metrics using Excel, SQL, or BI tools
• Ability to write effective creative briefs and manage agency execution
• Experience with subscription platforms such as Stay AI, Recharge, or Skio