California PPC Marketing Manager

Job Summary

Managing and optimizing paid media campaigns, the full-time remote California PPC Marketing Manager will drive strategy and execution for Google Ads and Meta Ads, ensuring accurate tracking and reporting while maximizing ROI.

Key Responsibilities

• Manage and optimize Google Ads and Meta Ads campaigns from strategy through execution
• Own bidding, budgets, keyword strategy, ad copy, landing page recommendations, and A/B testing
• Analyze campaign performance and produce key metrics, including CPL, CPS, and budget pacing

Required Qualifications

• 5+ years of hands-on Google Ads management experience
• Strong experience managing Meta (Facebook/Instagram) Ads
• Expertise with Google Analytics 4 (GA4) and Google Tag Manager
• Experience managing high-volume lead generation campaigns with measurable ROI
• Strong analytical and reporting skills