Campaign Analyst

Job Summary

A company is looking for a Campaign Analyst to examine campaign performance and provide strategic recommendations.

Key Responsibilities

• Monitor and analyze media, video, social, mobile, and web data to assess campaign performance
• Collaborate with cross-functional teams to establish campaign objectives and measurable KPIs
• Present findings and recommendations to clients and internal teams while maintaining analytics documentation

Required Qualifications

• 3+ years of experience in data-driven marketing and/or data analysis
• Strong proficiency with Google Analytics (GA4) and familiarity with Google Tag Manager
• Ability to visualize data using Excel and PowerPoint; experience with Tableau preferred
• Demonstrable knowledge of analytics platforms and testing tools
• Strong foundational understanding of digital and traditional media