Campaign Design Lead

Job Summary

To drive business objectives in audience design and list selection, the full-time remote Campaign Design Lead will manage analyst workload assignments, consult on strategies, and implement complex database solutions to enhance marketing effectiveness.

Key responsibilities

• Oversee the intake and quality of audience selection work for assigned business segments
• Consult on and research audience design strategies, participating in marketing planning and interfacing with the strategic Marketing Core Team
• Provide direction and coaching to analysts on complex initiatives while developing and optimizing audience selection processes

Required qualifications

• Bachelor's degree in marketing, business, computer science, or a related field, or equivalent experience
• 7+ years of experience in the direct response industry with a focus on data analysis and campaign development
• Proven expertise in relational databases and applications such as MS-SQL, Unica Campaign, and Salesforce Data Cloud
• Unica Campaign Designer or Salesforce Data Cloud Consultant Certified (or willingness to obtain certification within 12 months)
• Demonstrated success in project management and leadership experience preferred