Campaign Manager

Job Summary

A company is looking for a Campaign Manager.

Key Responsibilities:

• Manage Salesforce CRM, Pardot Marketing Automation Studio, and lead capture mechanisms
• Demonstrate project management skills for audience acquisition flow definition and Tableau reporting
• Manage change management processes, including quality assurance of asset builds

Required Qualifications:

• Experience with Salesforce CRM and Pardot Marketing Automation Studio
• Proficiency in Tableau reporting for data visualization and analysis
• Understanding of lead scoring and implications on program success
• Experience in setting up forms and implementing lead capture mechanisms
• Familiarity with campaign management and child campaigns for Hierarchy setup