Campaign Manager

Job Summary

Owning the end-to-end execution and optimization of marketing and transactional campaigns, the full-time remote Campaign Manager will manage campaign delivery, operational strategy, and cross-functional alignment to achieve business objectives.

Key responsibilities

• Oversee campaign delivery for marketing programs, including planning, setup, deployment, and post-campaign analysis
• Develop and optimize personalized customer journeys across multiple channels to enhance engagement and retention
• Analyze campaign performance metrics and translate insights into actionable recommendations for future initiatives

Required qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience
• 8+ years of experience in lifecycle marketing, campaign management, or marketing operations, with a focus on leading complex initiatives
• Strong experience with marketing automation platforms, preferably Salesforce Marketing Cloud
• Proven ability to manage omnichannel campaigns and audience segmentation strategies
• Experience with A/B and multivariate testing strategies and interpreting campaign performance metrics