Campaign Marketing Manager

Job Summary

A company is looking for a Campaign Marketing Manager to manage digital and direct response campaigns for B2C mobile app subscriptions.

Key Responsibilities

• Manage direct response marketing campaigns focused on subscriptions for digital media platforms
• Support initiatives to enhance mobile viewership and engage target audiences effectively
• Collaborate with GTM and creative teams to run and optimize high-priority digital marketing campaigns

Required Qualifications

• 5+ years of experience managing digital, performance, or direct response campaigns for B2C subscriptions
• Proven ability to develop marketing strategies and collaborate with agencies
• Experience working hands-on in agency settings or in-house marketing teams
• Familiarity with creative processes and go-to-market strategies
• Strong understanding of ROI management in digital marketing initiatives