Campaign Operations Manager

Job Summary

Supporting the execution and operational management of marketing campaigns, the full-time remote Campaign Operations Manager will manage email, webinar, event, and web channel campaigns while collaborating with internal stakeholders and ensuring campaign performance tracking.

Key Responsibilities

• Build, test, deploy, and optimize email campaigns in Marketo, including segmentation and nurture programs
• Develop and execute marketing automation workflows for demand generation and account-based marketing efforts
• Analyze and report on campaign performance metrics, providing actionable insights to improve ROI

Required Qualifications

• 3-5 years of hands-on experience using Marketo in a marketing operations or campaign operations capacity
• Demonstrated experience building, testing, and deploying email marketing campaigns
• Experience supporting webinar, event, or virtual event campaigns
• Familiarity with web content management systems and the ability to build or update web pages as needed
• Strong understanding of campaign operations processes, audience segmentation, lead management, and campaign tracking