Campaign Operations Specialist

Job Summary

A company is looking for a Campaign Operations Specialist to support and execute integrated marketing campaigns.

Key Responsibilities

• Manage and monitor ongoing campaigns in Marketo, including audience segmentation and performance reporting
• Coordinate the end-to-end process of webinar set-up to enhance user engagement and attendance
• Analyze campaign performance data and provide actionable insights to optimize marketing efforts

Required Qualifications

• Experience in marketing operations, marketing automation, growth marketing, or lifecycle marketing
• Hands-on experience with MarTech tools, preferably Marketo and Pendo
• Understanding of CRM best practices and strategies
• Strong analytical skills for data analysis and reporting
• Excellent project management skills with the ability to prioritize in a fast-paced environment