Campaign Performance Analyst

Job Summary

A company is looking for a Campaign Performance Lead who is responsible for analyzing and reporting on marketing campaigns to ensure optimal performance and return on investment.

Key Responsibilities

• Analyze digital marketing campaigns across various channels using GA4 and other analytics platforms
• Configure and monitor GA4 properties to track key performance indicators (KPIs) and campaign success
• Create detailed reports and dashboards from GA4 data to provide actionable insights for campaign optimization

Qualifications

• Bachelor's Degree with 3+ years of experience in digital marketing analytics, focusing on campaign analysis and GA4 implementation
• Experience with Google Tag Manager (GTM) for accurate data collection
• Familiarity with analytics tools such as Google Ads and Facebook Analytics
• Established background in data analysis with proficiency in tools like SQL, Tableau, and Excel
• Experience with automation tools such as Google Data Studio or Power BI