Campaign Performance Lead

Job Summary

A company is looking for a Campaign Performance Lead.

Key Responsibilities

• Analyze digital marketing campaigns across multiple channels using GA4 and other analytics platforms
• Configure and monitor GA4 properties to track key performance indicators (KPIs) and ensure accurate event tracking
• Create detailed reports and dashboards from GA4 data to provide actionable insights for campaign optimization

Required Qualifications

• Established background in data analysis with proficiency in Google Analytics, SQL, Tableau, and Excel
• Experience with automation tools like Google Data Studio and Power BI
• Familiarity with SEO, SEM, and social media metrics
• Bachelor's Degree with 3+ years of experience in digital marketing analytics
• Experience with Google Tag Manager for data collection setup