Campaign Specialist

Job Summary

A company is looking for a Campaign Specialist in San Francisco, California for a freelance position.

Key Responsibilities:

• Manage macro and micro segmentation to deliver targeted messaging and improve engagement and conversion
• Partner with demand generation experts and product marketing to execute marketing campaigns across various channels
• Measure and analyze campaign performance, report results, and leverage marketing automation tools to increase demand

Required Qualifications:

• 3+ years of experience in B2B demand generation
• Experience implementing enterprise programs and processes
• Understanding of high-touch sales motions and lead generation best practices
• Fluency in marketing automation and CRM tools (SFDC + Marketo a plus)
• Strong program management and communication skills