Campaigns Segmentation Specialist

Job Summary

A company is looking for a Campaigns Segmentation Specialist to execute multi-channel marketing strategies and optimize campaign performance.

Key Responsibilities

• Execute multi-channel campaigns across email, SMS, and outbound call programs
• Manage campaign calendars, workflows, and timelines using project management tools
• Deliver performance reporting on engagement, conversion, and opt-out metrics

Required Qualifications

• At least 3 years of experience in campaign execution, segmentation, or marketing project management
• Hands-on experience delivering omni-channel campaigns
• Strong organizational and project management skills
• Analytical mindset with experience interpreting campaign performance metrics
• Experience in timeshare, vacation ownership, or hospitality preferred