Campus Engagement Manager

Job Summary

A company is looking for a Manager, Campus Engagement.

Key Responsibilities

• Develop and execute campus engagement strategies to increase awareness and adoption of services
• Lead multi-channel marketing campaigns and create marketing toolkits for partner institutions
• Collaborate with cross-functional teams to optimize engagement and improve customer experience

Required Qualifications

• 5+ years of experience in marketing, lifecycle marketing, or campaign strategy
• Experience in building multi-channel campaigns in B2B2C, higher education, or digital health
• Strong understanding of audience segmentation and campaign measurement
• Proficiency with marketing automation tools, CRM platforms, and analytics tools
• Ability to manage multiple initiatives and translate strategy into execution